Calculate your exact monthly WhatsApp API cost — Meta's conversation charges + Hublle's platform fee — based on your actual message volumes. India-specific rates, 2025.
Meta charges per conversation (not per message). Here are the exact rates for India, in both USD and INR.
| Category | Who initiates | USD rate | INR rate (approx) | Common use cases |
|---|---|---|---|---|
| 📣 Marketing | Business | $0.00912 | ₹0.7571 | Promotions, launches, abandoned cart, win-back |
| 📦 Utility | Business | $0.00151 | ₹0.1258 | Order confirmation, shipping update, delivery OTP |
| 🔐 Authentication | Business | $0.00151 | ₹0.1258 | Login OTP, account verification, 2FA |
| 💬 Service | Customer | $0.00214 | ₹0.1007 (after free tier) | Customer support, queries, returns, complaints |
WhatsApp uses a conversation-based pricing model. You are charged per conversation window, not per individual message. A conversation window is a 24-hour period during which you can exchange unlimited messages with a customer — and you pay the rate for that window just once.
There are four conversation categories, each with different rates. Understanding which category your messages fall into determines your actual cost.
Marketing conversations are initiated by your business and include any promotional content — sale announcements, product launches, abandoned cart recovery, win-back campaigns, replenishment reminders, or any message with a clear commercial intent. At ₹0.76 per conversation, a broadcast to 10,000 customers costs roughly ₹7,570 — but with an average WhatsApp order recovery rate of 34%, the ROI is often 20-50× on the marketing spend.
Utility conversations are business-initiated but non-promotional: order confirmations, shipping updates, delivery OTPs, appointment reminders, and account notifications. At just ₹0.13 per conversation — 6× cheaper than marketing — these are cost-effective to run at high volume. For a brand shipping 500 orders/day, sending shipping + delivery confirmations costs about ₹3,750/month.
When a customer messages your WhatsApp number first (support queries, order issues, returns), it opens a service conversation window. The first 1,000 of these per month are completely free from Meta. Beyond that, they cost ₹0.10 per conversation.
Hublle includes a free tier to test everything — no upfront commitments. Connect Shopify, set up your automations, and upgrade only when you're ready to scale.
