Create Facebook & Instagram CTWA campaigns directly in Hublle. Every lead gets auto-responded in <5 seconds, qualified by AI, attributed back to the exact ad, and tracked through to revenue — all in one dashboard.
Hublle connects your Facebook Ads account to WhatsApp Business API — create the ad, set the auto-response, and every incoming lead is captured, qualified, and tracked automatically.
Pick the ad format that matches your goal. Switch between them from a single campaign dashboard — no Meta Ads Manager juggling.
Your ad's CTA button opens a WhatsApp chat directly with your business. No landing page, no form friction — the click becomes a live conversation. Hublle auto-responds in seconds and qualifies the lead while it's hot.
Your ad opens a native Meta form — pre-filled with the user's Facebook data (name, email, phone). Zero friction, highest form completion rate. Leads flow directly into Hublle's CRM and trigger instant WhatsApp follow-ups.
Standard Meta ads that drive traffic to your website, landing page, or Shopify store. Hublle helps you retarget website visitors with WhatsApp campaigns and tracks conversions back to the exact ad — even with iOS 14+ limitations.
Hublle handles the full CTWA lifecycle — ad creation, instant qualification, lead management, conversion loop, and revenue attribution.
Build and launch Click to WhatsApp Ads on Facebook and Instagram directly from your Hublle dashboard. Upload your creative, write ad copy, set targeting, budget, and schedule — in under 15 minutes.
The moment a prospect clicks your ad and opens WhatsApp, Hublle fires a custom welcome message in under 5 seconds — before your team even gets a notification. Smart flows with quick replies and WhatsApp Forms collect budget, intent, location, and timeline without a single agent.
Most platforms show you clicks and impressions. Hublle goes deeper — every WhatsApp conversation is tagged to the exact campaign, ad set, and creative. See which ad generates qualified leads, which generates junk, and your exact cost per qualified lead (CPQL) in real time.
Hublle sends qualified lead data back to Meta via the Conversions API (CAPI) — telling Meta's algorithm exactly which users converted into real leads. Over time, Meta targets more people like your best customers, your CPL drops, and your ROAS improves without changing your creative.
No developers. No Meta Ads Manager. Just connect, configure, and launch.
Click your industry to see the exact flow, metrics, and outcome Hublle delivers.
Run flash sale and product launch ads on Instagram. The CTWA flow collects skin type, budget, and preference — recommends products, sends the offer code, and routes hot leads to your sales team to close in WhatsApp.
CTWA conversations are free for 72 hours — your only cost is ad spend.
Run Facebook ads targeting homebuyers by location, income, and behaviour. The CTWA flow qualifies on budget, timeline, and property type — books site visits automatically and drips on unqualified leads for 30 days.
Promote courses on Instagram Reels to students. The CTWA flow qualifies their goal, stream, and budget — sends the course brochure and fee structure instantly, then books a free counselling call for serious leads.
Clinics run ads for check-up packages and specialist consultations. The CTWA flow captures patient details, preferred doctor, and available slots — and confirms the appointment automatically, 24/7.
Run ads for personal loans, insurance policies, or investment products. The CTWA flow collects income, age, and coverage need — routes high-value leads to advisors and nurtures the rest with educational content.
| What you're comparing | ✓ CTWA via Hublle | Ad → Landing Page → Form |
|---|---|---|
| Response time to lead | Auto-reply <5 secondsHublle wins | Hours — depends on team schedule |
| Cost per lead (CPL) | 2–4× cheaper on averageHublle wins | High — landing page drop-off kills CPL |
| Lead quality | Intent verified via WhatsApp conversationHublle wins | Unverified — forms filled randomly, spam common |
| Follow-up channel | WhatsApp — 98% open rateHublle wins | Email or phone — 20–35% open rate |
| iOS 14+ attribution | Server-side CAPI — 100% accurateHublle wins | Pixel broken — significant data loss |
| Retargeting | WhatsApp contact list → Custom AudiencesHublle wins | Pixel-based — blocked by ad blockers, iOS |
| Meta CAPI signal quality | Qualified lead events sent — improves targetingHublle wins | Page view & click events only — weak signal |
| Setup time | 30 minutes — create ad & flow in HublleHublle wins | Days — design page, copy, test, CRM setup |
"We were paying ₹180 per lead on Google landing pages. CTWA via Hublle dropped our CPL to ₹42 in the first month — same budget, 4× more qualified conversations."
"Hublle qualifies each lead, books site visits automatically. 68% of CTWA ad leads reach a site visit — our previous rate with Google Forms was 12%. The auto-qualification is the game changer."
"₹50K in ad spend, ₹4.2L in attributed revenue — all tracked inside Hublle. The CAPI loop improved our CPL from ₹68 to ₹42 over 3 weeks without changing a single creative."
Click to WhatsApp Ads (CTWA) are Facebook and Instagram ads where the CTA button opens a WhatsApp chat instead of a website. When a prospect taps "Send Message", they land directly in a live WhatsApp conversation with your business — skipping landing pages, forms, and every friction point in between.
CTWA is Meta's fastest-growing ad format in India for 2024–2025, dominating in D2C, real estate, EdTech, healthcare, and financial services — any business where conversations close sales.
Traditional ad funnels route customers to a landing page that must load, hold attention, and convince someone to fill a form — three sequential failure points. CTWA removes all three. Meta also rewards CTWA ads with lower CPMs because user engagement (opening WhatsApp, sending a message) is measurably more intent-rich than a passive click.
Most WhatsApp Business API providers can receive CTWA leads. Hublle closes the entire loop: create the ad, fire the auto-response, qualify the lead, manage the conversation, and attribute the revenue — all in one platform. No Zapier, no Meta Ads Manager, no separate CRM needed.
The key differentiator is Hublle's CAPI integration: qualified lead events are automatically sent back to Meta, making your targeting smarter every week. Competitors who don't implement CAPI leave money on the table — their CPL stagnates while Hublle customers see steady improvement.
Create your first CTWA campaign in 30 minutes. Auto-qualify every lead, track every rupee back to the exact ad, and watch CPL drop as the CAPI loop improves your targeting.
