Flow Builder — Visual Chatbot Builder for WhatsApp & Web

🧩 Node Types

6 node types — everything you need
to build any conversation flow

From a simple FAQ bot to a multi-branch courier integration — built from the same six building blocks. Drag any node onto the canvas to get started.

⚡

Trigger / Start

Start Node

Every flow begins here. Connect to a Shopify event, a WhatsApp keyword, a chat widget open, or a scheduled time trigger.

Shopify order, COD placed, cart abandoned

WhatsApp keyword match

Time-based or campaign trigger

Widget conversation start

💬

Send Message

Message Node

Send a text, image, video, file, or interactive button message. Supports full variable interpolation from collected data.

Text with {{variables}} from earlier steps

Image, video, document attachments

Button messages (up to 3 buttons)

List messages for menus

📝

Collect Data

Input Node

Ask a question and save the customer's reply as a named variable. Validate format, retry on invalid input, and branch on answer.

Save reply as named variable

Validation: email, phone, pin code, number

Configurable retry message on failure

All collected data exportable as CSV

🔀

Logic Branch

Condition Node

Branch the flow based on any variable, customer tag, order attribute, or API response value — with multi-branch support.

If / Else / Else-if branching

Compare variables: equals, contains, greater than

Branch on Shopify tags, order value, city

Up to 6 branches per node

🔧

Take Action

Action Node

Trigger actions in connected apps — create a Shopify order, send a payment link, tag a contact, update a CRM record, or fire a webhook.

Create / update Shopify order or customer

Send Razorpay / Cashfree payment link

Tag contact for segmentation

Fire custom webhook with payload

🔌

3rd Party App

Integration Node

Call any connected app directly inside the flow — fetch a tracking status from Delhivery, trigger a Xbee return, post a review request, or query an API.

Delhivery, Xbee, Bluedart, Shiprocket AWB

Review platforms (Google, Junip, Stamped)

Custom API / REST call with auth

Use API response in downstream nodes

🚀 Deployment

Build once. Deploy everywhere
in a single click.

When your flow is ready, deploy it to any channel from the same dashboard — no duplicating, no re-configuration per platform.

💬

WhatsApp Business

Deploy to your WhatsApp Business number via Meta API — handles broadcasts, COD flows, order updates

● Live

💻

Website Live Widget

Embed on your Shopify or any website — the same flow powers the chat pop-up automatically

● Live

🔗

API / Webhook

Trigger flows programmatically from any external system — Zapier, Make, or custom webhook

● Live

📷

Instagram DM

Deploy the same flow to Instagram DMs — handles comment responses, story replies, DM keywords

⚡ Beta

1

Design your flow visually

Drag nodes onto the canvas, connect them, configure messages and conditions — all in the Flow Builder. No code, no YAML, no JSON.

2

Test in the simulator

Run through your flow in the built-in chat simulator before deploying — see exactly what your customer will see, step by step.

📱 WhatsApp simulator

💻 Web widget preview

3

Choose your channels

Tick which platforms you want to deploy to — WhatsApp, Web Widget, API, Instagram. Each channel can be enabled independently.

4

Click Deploy — it's live

One button. Your flow is active across all selected channels. Hotfix and republish without taking the bot offline — zero downtime.

⚡ Zero downtime updates

↩ 1-click rollback

💾 Customer Data

Every conversation captures
structured customer data

Every input node in your flow saves customer replies as structured fields — name, email, city, order preference — exportable, searchable, and CRM-ready.

📋

Named variables — saved automatically

Every customer reply in an Input node is saved as a named variable. Configure the field name once — Hublle collects and stores it for every conversation.

📤

Export to CSV — with one click

Download your collected contact or lead data as a CSV at any time. Filter by flow, date range, or field value before exporting.

🔄

Sync to CRM and Sheets

Route data in real time to HubSpot, Zoho, Leadsquared, or Google Sheets via the built-in Action node — no Zapier required.

🎯

Use data for segmented broadcasts

Contacts captured via flows are automatically added to Hublle Segments — enabling targeted broadcasts based on what they told you.

Flow Contacts — "Product Quiz Bot"

Name	Phone	City	Product Interest	Status
Priya S.	+91 98765 ****	Mumbai	Vitamin C Serum	Hot Lead
Arjun M.	+91 91234 ****	Delhi	Sunscreen SPF 50	Qualified
Sneha K.	+91 80987 ****	Bengaluru	Night Cream	Warm
Rohit J.	+91 77654 ****	Hyderabad	Face Wash	Hot Lead
Meera T.	+91 99123 ****	Chennai	Vitamin C Serum	Qualified
Karan B.	+91 88765 ****	Pune	Sunscreen SPF 30	Warm

243 total contacts · Showing 6 View all →

🔌 Integrations

Connect to 40+ apps — logistics,
payments, reviews, and more

Drop an Integration node into your flow, pick your app, and configure it — no API keys to manage manually, no dev work.

⚡

📦 Logistics

🚚

Delhivery

AWB creation · tracking · NDR

Live

📫

Xbee

Shipment · returns · exchange

Live

✈️

Bluedart

AWB · tracking status

Live

🛸

Shiprocket

Fulfilment · tracking · NDR

Live

📦

WareIQ

Fulfilment hub · inventory

Soon

💳 Payments

💳

Razorpay

Payment links · refunds

Live

🏦

Cashfree

Payment links · payouts

Live

💜

PayU

COD to prepaid conversion

Live

🔷

Stripe

International payments

Soon

⭐ Reviews & CRM

⭐

Junip Reviews

Request · collect · publish

Live

🌟

Stamped.io

Post-delivery review flow

Live

📊

Google Reviews

Send review link via WA

Live

🔶

HubSpot CRM

Contact sync · deal creation

Soon

📋

Leadsquared

Lead push · activity log

Soon

🛒 Ecommerce & Tools

🛍️

Shopify

Orders · products · customers

Live

📊

Google Sheets

Log data row by row

Live

🔧

Custom Webhook

Call any REST API

Live

⚡

Make (Integromat)

Automation pipelines

Soon

🔗

Zapier

1000+ app connections

Soon

📖 Flow Examples

Ready-made flows — start in minutes

Pick a pre-built template and customise it in minutes — or start from a blank canvas. Every template is fully editable.

COD Order Verification Flow

Confirm COD orders and cut RTOs — automatically

Trigger when a COD order is placed on Shopify. Ask the customer to confirm their address, offer a prepaid discount, and flag unconfirmed orders for review.

1

Shopify COD order placed → flow starts in under 30 seconds

2

Send order summary + ask customer to confirm delivery address

3

Branch: Confirmed → release to packing / Wants change → collect new address

4

Offer prepaid discount via Razorpay link (optional, configurable %)

5

No reply in 2 hrs → tag order "Unverified" and hold from dispatch

Use This Template →

⚡ Trigger

Shopify: COD Order Placed

↓

💬 Message

"Order #{{id}} confirmed. Deliver to {{address}}?"

↓

📝 Collect → address_confirmed

Wait for customer reply (Yes / Change)

↓

✅ Confirmed → Release order

✏️ Change → Collect new address

⏰ No reply → Tag Unverified

↓

💳 Action — Razorpay

Send prepaid link: "Save 8% — pay online"

Product Recommendation Quiz

Match customers to the right product — with a 4-question quiz

Ask customers 4 questions about their needs and automatically route them to the best product — capturing their data and intent along the way.

1

Customer clicks "Take the quiz" — flow starts in WhatsApp or widget

2

4 questions asked with button-reply options (no typing required)

3

Condition node scores responses and routes to best-match product

4

Send personalised product card with direct checkout link

5

Contact saved to Hublle Segments for targeted future broadcasts

Use This Template →

⚡ Trigger

Keyword: "quiz" or widget button tap

↓

📝 Q1 → skin_type

"What's your skin type?" [Oily · Dry · Combo]

↓

📝 Q2 → concern

"Main concern?" [Acne · Glow · Anti-aging]

↓

🔀 Score & Route

skin_type + concern → product match

↓

💬 Recommendation

Send product card + "Buy now" button

Post-Purchase Review Collection

Collect reviews on autopilot — 3 days after delivery

Trigger 3 days after Shopify marks an order as delivered. Ask for a star rating, collect a short written review, and push it to your review platform automatically.

1

Shopify delivery webhook → wait 3 days → flow starts

2

Send "How was your experience?" with 1–5 star buttons

3

4–5 stars → collect written review text → push to Junip / Stamped

4

1–3 stars → route to human agent for service recovery

5

Send Google Review link to 5-star customers automatically

Use This Template →

⚡ Trigger

Shopify: Order Delivered → Wait 3 days

↓

📝 star_rating

"Rate your experience" [⭐ 1–5 buttons]

↓

⭐ 4–5 → Collect review text → Junip

😔 1–3 → Human agent for recovery

↓

🔌 Integration — Google Reviews

Send review link to 5-star customers

Live Order Tracking Flow

Let customers track their order by WhatsApp — with Delhivery live status

Customer types "track" or their order ID on WhatsApp. The flow queries Delhivery (or Bluedart / Xbee) in real time and returns the shipment status instantly.

1

WhatsApp keyword "track" → flow starts

2

Ask for order ID or registered phone number

3

Shopify lookup → fetch AWB number from order metafields

4

Delhivery / Xbee / Bluedart API call → live tracking status

5

Return status + tracking link + ETA in WhatsApp message

Use This Template →

⚡ Trigger

WhatsApp keyword: "track" or "order"

↓

📝 order_id

"Enter your Order ID or phone number"

↓

🔧 Action — Shopify lookup

Fetch order → AWB number

↓

🔌 Delhivery / Xbee API

GET /tracking/{awb} → status + ETA

↓

💬 Status message

"Your order is {{status}} · ETA {{eta}} 🚚"

Lead Capture & Qualification

Qualify and segment leads — without a human in the loop

Collect name, phone, city, budget, and intent from every incoming WhatsApp or widget conversation — then route high-value leads to your sales team instantly.

1

Flow triggered by WhatsApp message or widget conversation start

2

Collect name, phone, city, product interest, and budget

3

Condition node: budget > ₹5,000 → route to sales agent

4

All contacts saved to Hublle Segments and exported to CRM

5

Retarget non-converters via broadcast 48 hrs later

Use This Template →

⚡ Trigger

WhatsApp inbound or widget open

↓

📝 name · phone · city

3 input nodes → collect & validate each

↓

📝 budget

"What's your budget?" [<₹2K · ₹2–5K · ₹5K+]

↓

🔥 ₹5K+ → Notify sales agent

✅ Others → Add to segment + broadcast

🔧 All Features

Everything inside the
Flow Builder canvas

🎨

Visual Drag-and-Drop Canvas

Nodes, connectors, and branches — all placed and connected visually. Rearrange any time. Auto-layout keeps complex flows readable.

Infinite canvasAuto-layoutMinimap

🤖

AI Chatbot Engine

Add AI understanding to any node — the bot interprets free-text replies and routes to the right branch even without button responses.

Intent detectionNLP routingFallback node

📱

Flow Simulator

Test your flow in a built-in WhatsApp or web widget simulator before going live — step through every branch, check all variables, fix before deploy.

WA simulatorWidget previewVariable inspector

📊

Flow Analytics

See where customers drop off, which branches are most used, and how many conversations each node sees — in real time.

Node completion rateDrop-off heatmapConversion funnel

🔁

Version History & Rollback

Every published version of your flow is saved. Roll back to any previous version in one click — zero downtime, no data loss.

Auto-versioning1-click rollbackChange log

👥

Team Collaboration

Multiple team members can work on flows. Role-based permissions — editors can build, reviewers can comment, admins deploy.

Multi-userRole permissionsComments

🆚 How We Compare

Hublle Flow Builder vs
WATI, Interakt & custom code

Most WhatsApp platforms require complex YAML editors or coding to build flows — and none connect natively to Indian logistics partners. Hublle does both.

Feature	🔵 Hublle	WATI	Interakt	Custom Code
Visual drag-and-drop canvas	✓	Basic	Basic	✗
Deploy to WhatsApp + Web + API	✓	WA only	WA only	Custom
Delhivery / Xbee / Bluedart built-in	✓	✗	✗	✗
Structured data collection + export	✓	Basic	Basic	✓
AI chatbot engine in flows	✓	✗	✗	Custom
40+ native app integrations	✓	~15	~10	✓
Flow simulator before deploy	✓	✗	✗	✗
Version history + rollback	✓	✗	✗	Git only
Starting price	₹999/mo	₹2,499/mo	₹2,499/mo	Dev cost

❓ FAQ

Flow Builder — questions answered

No — zero coding required. The Flow Builder is a fully visual drag-and-drop interface. You drag nodes onto the canvas, connect them with lines, and fill in the content fields. If you can use a slide deck or a spreadsheet, you can build a flow. Technical users can also use the webhook and API integration nodes to connect custom systems.

Drop an Integration node onto your canvas and select the logistics partner. Configure it with your API credentials (entered once in Hublle Settings — not per flow) and map the input/output variables. For example, you pass in {{awb_number}} and get back {{delivery_status}}, {{eta}}, and {{last_location}} — which you can then use in a Message node to tell the customer. No API knowledge required to configure it.

Yes — one flow, multiple channels. When you click Deploy, you choose which channels to enable: WhatsApp, Web Widget, API/webhook, or Instagram DM (beta). The flow runs identically on each channel, adapting to the channel's UI (buttons on WhatsApp, inline buttons on the widget). Channel-specific variations can be configured at the node level if needed.

All data collected via Input nodes is stored securely in Hublle's database and visible in the Flow Contacts dashboard. You can export the full dataset as CSV at any time, filter by field or date range, and sync to Google Sheets or your CRM in real time via the Action node. Data is retained for 24 months and complies with India's DPDP Act 2023.

No downtime. When you publish an update, ongoing conversations continue on the previous version until they reach a natural end point. New conversations immediately start on the updated flow. You can also roll back to any previous version instantly from the Version History panel without taking the bot offline.

Visual. Fast. Connected to 40+ apps.

Build your first chatbot flow
in under 15 minutes — free

No code. No dev team. No training required. Just drag, connect, and deploy — to WhatsApp, your website, and everywhere else.

⚡ Start Building Free 📖 See All Templates →

40+

App integrations

6

Node types

3×

Faster than coding

0

Developers needed

Build powerful chatbots visually — deploy everywhere

6 node types — everything you needto build any conversation flow

Build once. Deploy everywherein a single click.

Every conversation capturesstructured customer data

Connect to 40+ apps — logistics,payments, reviews, and more

Ready-made flows — start in minutes

Confirm COD orders and cut RTOs — automatically

Match customers to the right product — with a 4-question quiz

Collect reviews on autopilot — 3 days after delivery

Let customers track their order by WhatsApp — with Delhivery live status

Qualify and segment leads — without a human in the loop

Everything inside theFlow Builder canvas

Hublle Flow Builder vsWATI, Interakt & custom code

Flow Builder — questions answered

Build your first chatbot flowin under 15 minutes — free

6 node types — everything you need
to build any conversation flow

Build once. Deploy everywhere
in a single click.

Every conversation captures
structured customer data

Connect to 40+ apps — logistics,
payments, reviews, and more

Everything inside the
Flow Builder canvas

Hublle Flow Builder vs
WATI, Interakt & custom code

Build your first chatbot flow
in under 15 minutes — free