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📸 Instagram Comment Automation

Someone comments "PP".
They get the product link
in their DMs. Instantly.

Stop losing sales in your Instagram comments. When a customer comments "price please", "PP", "size?" or any keyword you choose — Hublle auto-replies publicly and sends the product link directly to their DMs in seconds. 24/7, no agent needed.

No credit card required
Meta-approved API
Track purchases from DMs
Trigger keywords in the wild →
ppDM sent
price pleaseDM sent
dm ppDM sent
size?Size guide DM
linkProduct DM
how to buyCheckout DM
9:41 ●●●●▲📶🔋
❤️💬
S
shopwithstyle.in
Mumbai, India
👗
New Arrival
Floral Maxi Dress
🏷️ Product tagged
🤍💬↗️🔖
2,847 likes
shopwithstyle.in New arrival! Limited stock 🌸 Drop a PP in comments and we'll DM you the link! 💌
P
priya_nair_mumbai
PP 😍
S
shopwithstyle.in · Automated
Hi @priya_nair_mumbai! ✨ We've sent you a DM with the product link + exclusive pricing. Check your inbox! 💌
✉️ DM sent instantly
Add a comment…
✈️
<3 sec response
Comment → DM sent
🛍️
₹82,400 this week
From comment DMs
📸 Comment triggers → Auto-reply + DM instantly
🛍️ Track clicks, orders & revenue from Instagram
🔁 Abandoned cart recovery via Instagram DM
⭐ 4.9/5 · 187 Shopify brands

Shopify brands converting Instagram comments into revenue

₹4.2L
Revenue from IG comments in 30 days

"Our comments were full of 'PP' and 'price please' that we'd never reply to fast enough. Hublle now replies and DMs the link in 3 seconds. We recovered an entire revenue stream we didn't know we had."

NK
★★★★★
Nidhi · Fashion D2C, Mumbai
2,800 comment triggers/month
38%
Comment-to-purchase conversion

"We run product drops on Instagram. The moment we post, comments flood in with 'dm me price'. With Hublle, every single one gets an instant DM with the product card and checkout link. Sales start before we even look at our phone."

AK
★★★★★
Aryan · Streetwear Brand, Delhi
Limited drops · 500+ DMs per post
24hrs
Saved per month on manual DMs

"I used to spend 2-3 hours every day manually replying to Instagram comments with size charts and product links. Now it's zero. The cart recovery via Instagram DM is the cherry on top — it's recovering 22% of abandoned carts."

SP
★★★★★
Simran · Beauty, Bangalore
Solo founder · 15K IG followers

Meta-approved. Shopify-native. Fully compliant.

📘
Meta Business PartnerInstagram API official
🟢
Shopify PartnerNative integration
🔒
DPDP CompliantIndia data privacy
<3 sec DM deliveryAvg trigger to DM
🛡️
No spam riskUser-initiated only

Set up once. Sell on autopilot.

Six steps from connecting your Instagram page to watching revenue come in from comments — every one automated, every conversion tracked.

1
📸 Connect
Link your Instagram Business page
One-click OAuth with your Instagram Business account. Hublle connects through the official Meta API — no passwords stored, no risk to your account. Works with any Instagram Business or Creator account.
Instagram Business + Creator accounts supported
Meta-approved API — fully compliant with Instagram's policies
Connect multiple pages if you manage multiple brands
📸 Connect Instagram Page
📸
shopwithstyle.in
15,400 followers · Business Account
✅ Connected via Meta API
Permissions granted
Read comments
Post comment replies
Send DMs (user-initiated)
2
🎯 Trigger Keywords
Trigger when comment contains
pp ×
price please ×
dm pp ×
size ×
⛔ Skip if comment also contains
not interested ×
spam ×
💡 Matching is case-insensitive · "PP", "pp", "Pp" all trigger
🎯 Trigger Keywords
Tell Hublle exactly what to listen for
Add trigger keywords that fire the automation. You can add as many variants as you want — "PP", "price please", "dm me price", "size", "size guide", "link" — case-insensitive, partial match supported.
Multiple trigger keywords per automation rule
Exclude keywords to avoid false positives (e.g. "not interested")
Match logic: ANY trigger fires it, unless exclude keyword is also present
3
📌 Target Posts
Apply to all posts, or just one
Choose whether this automation fires on any future post, or pin it to a specific post. For product launches or campaigns, you'd pin it to the relevant post so only comments on that post trigger the specific product DM.
All posts — great for always-on "PP" automation
Specific post — ideal for product drops with custom DM per product
Create separate rules per product — each sends its own specific link
📌 Apply to
🌍 All future posts
Or select a specific post
1 post selected · Floral Maxi Dress launch
4
✍️ Comment Reply + DM Builder
Hi @username! ✨ We've sent you a DM with the product link + exclusive pricing. Check your inbox! 💌
📩 Also send a DM
{{first_name}}
{{product_link}}
{{product_price}}
{{discount_code}}
✍️ Reply Builder
Craft your comment reply and DM
Write the public comment Hublle posts as a reply — tagging the commenter by name. Then draft the private DM that gets sent to their inbox instantly, complete with your product link, price, and any personalisation variables.
Public reply auto-tags @username for visibility
DM includes product link, price, discount code as variables
Enable or disable DM independently from comment reply
Preview exactly how it looks before activating
5
📊 Analytics + Revenue Tracking
Track every click, every order, every rupee
See the full customer journey from comment to purchase — comment received, DM sent, link clicked, product page visited, cart created, and whether they bought. For every customer who didn't buy, trigger a cart recovery DM with a discount code.
Comment → DM → Link click → Cart → Purchase funnel
See revenue attributed to each automation rule
Auto cart recovery DM with unique discount code for non-buyers
Track if recovery DM converted — full closed-loop attribution
📊 Journey Funnel — Floral Maxi Dress
Comments
847 triggered
847
↓ DMs sent
DM Sent
805 sent
805
↓ Link clicks
Link Click
572 clicked
572
↓ Cart adds
Cart Add
384 carts
384
↓ Purchases
Purchase
322 orders · ₹7.1L
322
6
🔁 Cart Recovery via Instagram DM
Convert the ones who didn't buy. Automatically.
When a customer clicked your DM link, added to cart, but didn't purchase — Hublle automatically sends them a follow-up Instagram DM with a personalised discount code. No separate tool needed. Full conversion tracking included.
Triggers X hours after cart abandonment (configurable: 1h / 6h / 24h)
Auto-generates unique Shopify discount code per customer
Tracks if recovery DM was opened, clicked, and if purchase completed
Average 22% recovery rate on Instagram-sourced abandoned carts
🔁 Cart Recovery DM — Auto-sent 6h after abandonment
Hey Priya! 👋 We noticed you were checking out our Floral Maxi Dress 👗

It's still waiting in your cart! Here's a special discount just for you:
🎁 SAVE15PRIYA — 15% off, valid 24hrs only

👉 Complete your order →
22%
Recovery rate
₹1.4L
Recovered/mo

From "PP" in comments
to purchase in your Shopify.

Hublle tracks and automates every step of the journey — with cart recovery built in when a customer drops off.

💬 1
Comment
Customer comments "PP" on your post
2
Auto-Reply
Public comment reply posted in <3 sec
📩 3
DM Sent
Product link + price sent privately
👆 4
Link Click
Tracked when customer taps product link
🛍️ 5
Purchase
Order placed in Shopify — revenue attributed
🛒
If step 4 happened but step 5 didn't → Abandoned Cart Recovery kicks in Hublle automatically sends an Instagram DM with a unique discount code after a configurable wait time (1h / 6h / 24h). Tracks open, click, and purchase of the recovery message too.

How much is Instagram
leaving on the table for you?

Fill in your current numbers. We'll show you exactly how much revenue your comments are generating today — and how much more you'd make with automated comment → DM → cart recovery.

Your Instagram Numbers
followers
Total follower count on your page
posts/mo
Product posts that typically get "PP" comments
comments
Average total comments on product posts
%
Typically 20–40% for product posts
₹ AOV
Average value of a Shopify order
%
How many PP comments actually get a reply today
📊 Your Revenue Opportunity
Monthly PP Comments
comments asking for price/link
You respond to today
lost opportunities every month
💸 Revenue Lost Monthly (No Automation)
Missed comment replies
Slow replies (missed purchase window)
✨ With Hublle Automation
All PP comments → DMs sent
Estimated orders (38% conv.)
Comment automation revenue
🔁 + Cart Recovery DM Uplift
Abandoned carts (DM sent, no purchase)
Recovered at 22% recovery rate
Additional revenue from recovery
Total monthly Instagram revenue with Hublle
vs your current revenue from Instagram
👆 Fill in your numbers and calculate to see your revenue potential

See every rupee Instagram earned you.

Full journey analytics per automation rule, per post, per campaign. Plus cart recovery tracking so you know exactly what was recovered from Instagram-sourced abandoned carts.

📊 Automation Performance — This Month
Jun 1 – Jun 30
2,847
Comments Triggered
2,701
DMs Sent
1,924
Links Clicked
₹14.2L
Revenue Attributed
Comment → Purchase Funnel
Comments
2,847
100%
DM Sent
2,701
95%
Link Click
1,924
68%
Cart Add
1,367
48%
Purchase
1,082 orders · ₹14.2L
38%
🔁 Cart Recovery — Instagram Abandoned Carts
285 carts recovered
1,285
Abandoned
285
Recovered
₹5.1L
Revenue
CustomerRecovery DMStatusRevenue
Priya N. SAVE15 · 6h Purchased ₹2,199
Rohan M. SAVE15 · 6h DM Sent Pending
Ananya S. SAVE20 · 1h Purchased ₹3,899
Vikram B. SAVE15 · 24h Purchased ₹1,450
Meera K. SAVE15 · 6h DM Sent Pending
📈 22.2% cart recovery rate from Instagram DMs
Industry avg: 8%

Hublle vs every other Instagram tool.

Most tools can auto-reply to comments. Only Hublle connects that DM to a Shopify purchase, tracks the full funnel, and recovers abandoned carts from Instagram.

Feature✦ HublleManyChatHootsuiteMobileMonkey
Comment keyword trigger → DM
Exclude keywords (avoid false triggers)BasicBasic
Pin automation to specific post
Track link clicks from DM
Shopify order attribution (comment → purchase)
Cart abandonment detection from DM
Instagram cart recovery DM + discount
Revenue per automation rule dashboard
Unified with WhatsApp / Email inboxPartial
Starts at (per month)₹999₹2,800₹3,200₹2,500

Questions about Instagram automation.

Yes. Hublle uses Meta's official Instagram Messaging API. The key rule is that DMs can only be sent to users who initiated contact by commenting — not cold outreach. Since your automation only fires when someone comments on your post, every DM is user-initiated and fully compliant with Meta's policies.
If a user has restricted DMs, Instagram won't allow Hublle to send them a direct message. In this case, only the public comment reply is posted. You can configure Hublle to note these instances in your analytics so you can see DM delivery rates per automation.
Yes — you can create unlimited automation rules on the Growth plan, each with different trigger keywords, target posts, comment replies, and DM templates. So your Floral Maxi Dress post sends one product link, your Denim Jacket post sends a different one — all automated, all tracked separately.
When a customer clicks your DM product link and adds to cart in Shopify, but doesn't complete the purchase within your configured window (1h / 6h / 24h), Hublle sends them a follow-up Instagram DM. The DM includes a unique, auto-generated Shopify discount code. Hublle then tracks whether they clicked the recovery link and whether a purchase was completed — giving you a full closed-loop view.
Typically under 3 seconds from comment to DM delivery. The comment reply is posted almost simultaneously. Speed depends on Instagram's API response time, but the average in our system is 2.4 seconds from comment received to both the comment reply posted and DM sent.
Yes. The analytics dashboard shows performance broken down per automation rule and per post — including total triggers, DMs sent, links clicked, carts created, orders, and revenue. You can compare your product posts head-to-head to see which content drives the most conversions.
Start Automating Today

Every "PP" in your comments
is a sale waiting to happen.

Connect your Instagram page in 2 minutes. Set up your first keyword rule. Watch DMs send themselves and revenue come in — while you focus on creating great content.

<3s
Comment to DM
38%
Comment-to-purchase
22%
Cart recovery rate
No credit card · Free 14-day trial · Meta-approved API
📘 Meta Business Partner · Instagram API
🛍️ Shopify Native · Order Attribution
Turn Instagram comments into sales — automatically. PP → DM → Product link → Purchase → Cart recovery. All automated.
Connect Instagram Free →