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🎯 Customer Segments — send WhatsApp campaigns to exactly the right audience3.1× higher CTR · Dynamic updates · Shopify Segments import with 1 click
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🎯 Customer Segments

Stop broadcasting to everyone.
Target who actually matters.

Hublle lets you build precise customer segments from your Shopify data — purchase history, AOV, city, product category, tags, and more. Send WhatsApp campaigns to exactly the right audience.

🎯 Build Your First SegmentImport Shopify Segments →
3.1×
Higher CTR vs unsegmented blasts
67%
Lower opt-out rate with targeting
Live
Segments update automatically
Segment Builder — High-Value Repeat Buyers
1,247 contacts
💎 VIP Repeat Buyers — Delhi/Mumbai
IF
Total orders≥3 orders
AND
AOV≥₹1,500
AND
CityisDelhi, Mumbai, Bangalore
Matching customers
1,247
contacts in segment
+1,244 more customers match this segment
🔄
Auto-updates every 6 hours
New buyers added automatically
📣
Used in 3 active campaigns
Broadcast · Drip · Flow
✅ Build segments from any Shopify data point
✅ Dynamic — segments update automatically
✅ Import Shopify Segments with one click
✅ Use in broadcasts, drips, and flows
🔍 Filter Attributes

Build segments from any data point
in your Shopify store

Hublle pulls your full customer and order history from Shopify and lets you filter on dozens of attributes.

🛒
Purchase Behaviour
Filter by what, how often, and how much customers buy.
Total orders ≥ 3AOV ≥ ₹1,500Last 30 days
📦
Product & Category
Target customers by products, collections, or categories.
Bought: KurtisCategory: SkincareCollection: Summer
📍
Location
Segment by city, state, or PIN code for regional offers.
City: MumbaiState: MaharashtraMetro cities only
⚡ Ready-to-Use

Pre-built segment templates
built for Indian D2C

Pick a proven segment template, customise the thresholds, and start targeting in minutes.

💎
VIP Repeat Buyers
3+ orders, AOV ≥ ₹1,500, purchased in last 60 days.
Orders ≥ 3AOV ≥ ₹1,500
12%
Avg. of customer base
🛒
Cart Abandoners
Added to cart in last 24 hours, not purchased.
Cart createdNo order
34%
Avg. recovery rate
🔄 Always Fresh

Segments update automatically
as customers behave

You define the rules once. Hublle updates segment membership automatically as customer data changes.

⚡
Real-time Shopify sync
Every new order or customer update triggers segment re-evaluation.
🚪
Auto-enter & auto-exit
Customers move in and out of segments automatically.
🛑
Campaign suppression
Converted customers are removed from irrelevant messages instantly.
Live Segment Dashboard
💎
VIP Repeat Buyers
1,247
+23 today
🛒
Cart Abandoners
568
+41 today
Priya entered "VIP Buyers" after 3rd order2 min ago
🟢 Shopify Segments

Already using Shopify Segments?
Import them in one click.

Hublle reads your existing Shopify Segments directly and makes them available for WhatsApp broadcasts, drips, and flows.

Shopify Segments → Hublle Import
Shopify
🛍️
Shopify Admin — Customer Segments
23 segments found in your store
✓ Connected
Customers who have ordered more than once
2,341
Shopify
Customers in Mumbai
847
Shopify
🔄
Two-way sync — always in step
When you update a Shopify Segment, Hublle picks up the change on the next sync.
📣
Use in any Hublle feature
Imported segments work across broadcasts, drips, and Flow Builder.
🔗 Integrations

Every Hublle feature uses your segments

📣
Bulk Broadcast
Send campaigns to specific segments.
See Bulk Broadcast →
💧
Drip Sequences
Trigger different drips for different cohorts.
See Drip Marketing →
🔀
Flow Builder
Use segment membership as flow conditions.
See Flow Builder →
3.1×
Higher CTR with segmented campaigns

"After targeting segment-wise, CTR jumped from 4% to 12.4%."

VN
★★★★★
Vikram N. — Founder
Menswear D2C
67%
Lower opt-out rate after segmenting

"Relevance reduced unsubscribes from 2.8% to 0.9%."

SM
★★★★★
Sneha M. — Head of Growth
Beauty D2C
1 click
To import all Shopify Segments

"Imported 18 Shopify segments in seconds."

AJ
★★★★★
Arjun J. — CMO
Beverage D2C
❓ FAQ

Customer Segments — questions answered

Hublle segments are built for WhatsApp actions like broadcasts, drips, and flows. You can also import Shopify segments directly.
Hublle syncs with Shopify continuously for events and refreshes Shopify Segment rules periodically.
Yes. Combine multiple conditions with AND/OR logic for precise audiences.
The right message to the right customer — every time

Build your first segment
in under 5 minutes

Pick filters, preview your audience, and start sending targeted WhatsApp campaigns.

🎯 Build a Segment NowImport Shopify Segments →